COURSE

Season Pass Design Lab

€138.00

Design a 30-day pass with a free track, a paid track, and a last reward players remember. Price the month so finishing week four still feels worth it.

SKU: MGD-C70 Category:

About

Design a 30-day pass with a free track, a paid track, and a last reward players remember. Price the month so finishing week four still feels worth it. Across about 11 hours you will lay out a free track and a paid track, place rewards across the month, price the month in a way you can explain, and walk a new player through day one.

Intermediate · 11 hours · Monetization

Curriculum

Module 1 · Two tracks

  1. Lay out a free track and a paid track
  2. Write what each track is for
  3. Keep a free player able to finish the month
  4. Show both tracks in one view

Module 2 · Thirty days

  1. Place rewards across the month
  2. Make week four worth finishing
  3. Avoid a gap with nothing to do
  4. Set the daily or weekly task

Module 3 · Price

  1. Price the month in a way you can explain
  2. Show the contents before purchase
  3. Do not hide the end reward
  4. Compare the price with a single in-app purchase

Module 4 · Review

  1. Walk a new player through day one
  2. Ask what they think week four contains
  3. Change one reward
  4. Write the pass rules
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